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Author: Rosy King

Why You Should Switch On And Make The Switch To Xero

Written by Rosy King on . Posted in Tech & Tools.

Xero is fast emerging as the global leader in online accounting software, which manages to provide business owners real time visibility of their financial position.

So why should your business make the switch?

Xero is simple, secure and efficient. And it works a lot better than its competitors.

A key factor for any business to consider is that planning ahead, and real-time monitoring of financial performance, is a must for any form of success and level of organisation to be achieved. As a cloud-based accounting software, Xero connects you with the right numbers, anytime, anywhere, on any device. From cash flow, to invoicing, to payments and even payroll, Xero gives you everything you need right at your fingertips.

With an easy, yet professional invoicing system Xero allows you to create invoices, create and manage quotes and set reminders to prompt customers that an invoice is due and remind them if they are over due.

Payments have never been easier in regards to claiming and handling expenses; you can take a photo of your receipts on your mobile and save them online. Bills can be entered very simply in Xero, and you can then schedule payments directly from your bank account to your suppliers.

Want to set up your payroll on Xero? It’s a simple process, which then allows you to easily pay your employees; track and pay superannuation; file employee tax file number declarations and lodge your payments summary annual report directly to the ATO.

If you’re worried about security, fear not. Xero’s servers are kept under around-the-clock physical security plus have multiple layers of firewalls, and intrusion protection systems and routers guard any external access. The benefit of software being in the cloud means that your data is not being stored on your own computers. If you accidently lose your laptop, or it gets stolen, or corrupted, you won’t lose your data because its stored online, and backed up in several locations.

If you want to learn how to run your business better with Xero, don’t stay in the dark. Switch on and book one of our Xero training courses to make the switch and get on board with this great business accounting software.

10 Ways Your Business Benefits From Using Social Media

Written by Rosy King on . Posted in Sales & Marketing.

Social networks can bring a whole new dimension to your business. Used effectively, social media can provide benefits to your business that you just can’t get any other way. Using social media means you can:

1 Differentiate your brand

How does one small business stand out from all the others? Use social networks to emphasis the areas you specialise in. Explain what makes you different from the rest.

2 Build your reputation

Show your knowledge by posting regularly on relevant topics. Prove your efficiency by responding to clients queries quickly. Happy customers are more willing to give referrals. And well-handled enquiries can generate new clients for your business.

3 Create trust with customers and prospects

Be transparent and open on your social channels. Customers need to trust you before they’re ready to buy. Social networks can help you build a relationship with them.

4 Compete with larger companies

Your business might be small and you may lack the advertising budget of larger businesses. But social media can be a great leveler. It allows you to compete on equal footing with much larger companies. You can even use it to make a virtue of your size. Emphasize your focused, agile, responsive approach to doing business.

5 Attract new visitors to your website

Your website is one of your key marketing tools. It will contain information about your full range of services. Use social networks to draw people there – and increase your sales.

6 Keep informed about trends and news

By following other organisations in your area of business, you can keep up to date with trends, news and key information.

7 Have your ear to the ground

Two-way platforms like Twitter and Facebook let you interact directly with customers and prospects. Use these platforms to understand the services they need, and to research new ideas.

8 Increase customer engagement

Ask your customers for suggestions and improvements. Ask them what they like and dislike. They will be happy to tell you.

9 Manage your reputation

Social media allows you to respond to comments or complaints swiftly. When you demonstrate a high level of customer service, it has a powerful effect on your reputation.

10 Market on a low-cost budget

You can market your products or services directly to customers without a huge budget. But be aware that you will need to spend time doing this – so make sure you have the resources available.

Some companies dive in without thinking about their strategy, or doing enough background work. This approach won’t give you the best results. Instead, put in some groundwork before opening new accounts. And make sure you evaluate your plans as time goes on.

If your social media account isn’t building followers or conversation in the numbers you’d hoped for, ask yourself why not. Perhaps you were too ambitious, perhaps your approach isn’t quite right.

Consider taking one of our social media marketing courses to help to find out where you’re going wrong – and how to put it right.